{"title":"The Edit — Beauty","description":"\u003cp\u003eElevate your beauty routine with Novetti's curated make up collection — premium cosmetics for a flawless, confident look.\u003c\/p\u003e","products":[{"product_id":"smoothify","title":"Smoothify™ Hair Oil","description":"\u003cp\u003eLess hair. More you.\u003c\/p\u003e\u003cp\u003eSmoothify™ by Novetti is the ritual your skin has been waiting for. Powered by the Follicle Delay Complex™ — a precision blend of Jojoba and Sweet Almond Oil — it works at the root to slow the hair growth cycle, leaving skin visibly smoother, softer, and free from irritation.\u003c\/p\u003e\u003cp\u003eNot a quick fix. A long-term relationship with your skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e94%\u003c\/strong\u003e noticed slower regrowth within 30 days\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e97%\u003c\/strong\u003e reported smoother skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e96%\u003c\/strong\u003e experienced reduced irritation\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply after hair removal. Massage gently until absorbed. Use daily for best results.\u003c\/p\u003e","brand":"Novetti","offers":[{"title":"Default Title","offer_id":61457050108234,"sku":"9ef9dc8e-94d9-45df-8637-8e02f46089fc","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/4674\/5418\/files\/use-the-uploaded-canva-ad_a014c748-a635-4794-a642-d6578ca25267.png?v=1775806746"},{"product_id":"the-lumi","title":"The Lumi","description":"\u003cp\u003eYour glow, but better.\u003c\/p\u003e\u003cp\u003eThe Novetti Lumi Stick™ is the one product that goes everywhere with you. A creamy, light-reflecting formula that melts into skin instantly — no blending brush needed, no mirror required. Swipe it on cheekbones, the inner corner of the eye, the cupid’s bow. The result is that lit-from-within luminosity that looks effortless because it is.\u003c\/p\u003e\u003cp\u003eBuildable. Blendable. Made for every skin tone.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable in:\u003c\/strong\u003e Champagne · White\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Creamy, long-lasting, light-reflecting pigments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural glow — never glittery, never overdone\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Novetti","offers":[{"title":"Default Title","offer_id":61624757846346,"sku":"aed1d03e-d79b-4ffe-bc17-5c9a75a13e61","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/4674\/5418\/files\/lumistick-1.png?v=1776335223"}],"url":"https:\/\/shopnovetti.com\/collections\/beauty.oembed","provider":"novetti","version":"1.0","type":"link"}